Marketing and Promotional Email:
Vidi Emi’s expert email consultants work with our clients to understand brand and messaging to make sure to send the right message to the right people at the right time.
Engagement and Information Based Blasts:
It is important to stay connected with customers and potential customers and email is one of the best ways to accomplish this. Our programs are fully trackable meaning our clients can see how our customers interact with email and understand the value of each campaign.
To reach users at key customer life-cycle moments when they are engaged and ready to purchase, our clients look to Vidi Emi to build fully automated email campaigns triggered by specified customer actions. Our engineering team lives by the motto, “if you can dream it, we can build it,” but items below and within are common examples of triggered messaging.
Our engineers can automate and track the messages you send to your clients after or during the purchase process to free up our clients’ internal resources.
This is one of our most popular triggered email programs because it tends to drive a high ROI. A form of remarketing, an abandoned cart email program simply aims to remind our client’s customers what they forgot to purchase and possibly offers them a discount if they reconsider.
Simply refer-a-friend email campaigns are designed to acquire leads and eventually new customers while rewarding existing customers (refers) for their loyalty. These are complex, but our expert team can automated the whole process around specific actions producing customized triggered email.
Send Email, Not Spam:
Achieving strong deliverability for marketing email can be difficult for a variety of reasons. Vidi Emi’s email consultants have over a decade of experience modifying email code and process to ensure that our clients’ messages hit the inbox.
Dedicated IP Addresses Maintenance:
We maintain a large pool of shared and dedicated IP addresses that we leverage for our clients to achieve the best deliverability. For small clients this means using the shared pool while for clients with enough email volume to maintain a high send rate we generally use dedicated IPs.
Strong ISP Relationships:
Vidi Emi has over ten years’ experience navigating the confusion of deliverability standards on various ISP, meaning we achieve high delivery rates with a streamlined process.
Bounce Rates and Spam Complaints:
Bounces, opt-outs, and spam complaints are all unavoidable parts of email marketing. Our email team has a well-developed process for handling all of these issues before your reputation with ISPs becomes damaged.
Vidi Emi’s Approach:
We believe that through working closely with our clients we achieve the best possible email marketing. In order to do that, we need to work on our clients schedules and as much as possible integrate with their internal marketing teams.
Our approach is unique for every client based on need, though of course informed by industry best practices. We concentrate extensively on tracking your most important metrics such as opens, clicks, sales, revenue, and other conversion actions, analyzing that data, and then using it to guide future strategic decisions.