PPC Management Program

Many companies find the process of managing their Paid Search Engine Marketing to be too time consuming — time that could be better spent concentrating on their core business. For those select companies, Vidi Emi offers a comprehensive outsourcing strategy. We manage all aspects of their search/online marketing and reporting, and operate as an extension of their e-commerce Marketing Department.

You can utilize Pay Per Click (PPC) programs for both short- and long-term marketing initiatives. Short-term tactics can provide you with seasonal or time-sensitive new product launch boosts, as well as immediate visibility within the search results. Longer term strategies focus on gaps in visibility if your site does not gain sufficient visibility on specific keywords within the natural search results.

The key to a good PPC strategy is a combination of keyword research, brand research, planning, clear and concise copywriting, optimum time switching, budget analysis, visitor and competitive activity analysis and, of course, click fraud protection. Keyword research is vital to ensure that ads are displayed to the correct targets and cover the search terms being used.

Brand or product research is vital to ensure maximum understanding of your customers’ needs.

Our primary focus in this area is with Google AdWords, Yahoo's Search Marketing and MSN Search. Other engines can also be recommended and included in the program. This intensive program includes:

• Keyphrase Discovery & Development process
• Development of budget and bidding strategies
• Creation of ad copy/text and "call to action"
• Landing pages optimization for conversion
• Automated bidding execution tied to conversion performance
• Campaign performance monitoring & optimization
• Ongoing reporting
• Complete ROI guidance and recommendations
• Detailed analytics/conversion tracking
• Continuous client relations

When managed correctly, paid-for click search campaigns generate substantial ROI and can be a huge revenue source for e-retailers who are focused on growth. Let Vidi Emi show you how to grow your business through Search Engine Marketing.